international advertising

With the increase of international exchanges, advertising translation has become very important.

随着商品经济的发展和各国经贸交往的增加，广告翻译日益重要。

Venice may urgently need funds for such restoration, but the question remains whether its tourists will withstand bombardment from the same international advertising they could stay at home to see for free.

威尼斯可能迫切需要这种修缮资金，但问题是，游客是否能承受住他们在家也可以免费看的、同样的国际性广告轰炸呢？

Mary Donaldson once accepted a position at an international advertising agency in Melbourne.

玛丽唐纳森曾经是墨尔本一家国际广告公司的职员。

This has posed great challenges for translating trademarks, which acts as special forms of advertising. This paper deals with translating trademarks from the perspective of international advertising culture.

商标国际化对商标的翻译提出了更大挑战，而国际商标美誉度的灵魂是文化，因此从国际广告文化的角度探讨国际商标的翻译问题很有必要。

Imbalanced Power: A Political Economy Critique of International Advertising

失衡的权力：国际广告的政治经济学批判

On International Commercial Advertising

谈国际商务广告

Integration of Contemporary International Advertising Media Strategy and Consumer Climate Perspective

现代国际广告媒体企划与消费者季节感整合

International Advertising and its Translation

国际广告与翻译

BIRTHIDEA provides the opportunities for its employees to get training in the international4A companies to ensure and develop the international advertising visual field and the makings.

博思堂BIRTHIDEA每年亦有固定机会为员工赴各国际4A公司培训，以保证其高瞻的国际广告视野和高水准专业素质。

This paper discusses the international advertising strategy controversy from the perspective of cross-cultural communication.

本文根据国际广告跨文化的这一实质，对国际广告策略之争进行探讨。

The research findings may be of interest to marketing scholars studying cross-cultural consumer behavior as well as to practitioners operating in international advertising and global brand building.

这个研究结果可能使得市场营销学者对跨文化消费行为以及国际广告和品牌全球化等方面的研究特别感兴趣。

With the cross-cultural communication theory as the theoretical foundation and content analysis and case study as its research methods, this paper makes a systematic analysis of the effect of the cultural differences on the international advertising effect.

本文以跨文化传播为理论依据，以内容分析和个案分析为研究方法，结合国际广告的经典案例，系统分析了文化差异对国际广告传播效果的影响。

The globalization of the world economy, China's entry to WTO and the fast development of the internet and information communications technology, all these make it possible for the cross-cultural communication of international advertising.

世界经济的一体化，我国世贸组织的加入，以及网络等信息通信技术的发展，使国际广告的跨文化传播成为可能。

International advertising culture and translating of trademarks

国际广告文化与国际商标的翻译

By approaching international advertising as a type of cultural communication, the author attempts to broaden the horizon of the international advertising research.

本文将国际广告视为跨文化传播的一种形式，试图为国际广告研究拓宽视野。

Bright spots include a surge in digital revenue, strength in international advertising and stability in the subscription fees it receives from cable, satellite and phone distributors.

披露内容的亮点包括，数字业务收入激增，国际广告收入坚挺，来自有线、卫星电视和电话分销商的月租费收入稳定。

By drawing upon the achievements of cross-cultural communication and analyzing some specific classical cases, it discusses the relation between culture and international advertising, particularly the negative effect on the international advertising of the cultural differences among target markets.

第二、运用跨文化传播研究的相关成果，结合具体案例，探讨文化与国际广告的关系，尤其是目标市场之间文化差异对国际广告的负面影响。

International advertising translation is of great significance in the internationalizing of China's enterprises and tapping the global market for made-in-China products under the circumstance of globalization of world economy.

国际广告翻译对于推动我国企业应对经济全球化的挑战，开拓国际市场，让中国产品走向世界具有重要而深远的意义。

But as the competition becomes more and more severe, local advertising companies have to compete with international advertising giants.

作为经济风向标的广告行业，也从快速发展进入到平稳增长阶段，市场规范程度不断加强，本土广告公司内部之间以及与跨国广告集团之间争夺市场和客户的竞争态势愈发严峻。

Studying the advertising language from a cultural perspective is beneficial to the advancement of China's modern advertising. In the age when the world advertising is being internationalized, China's traditional culture is not only spiritual treasure but also one of cultural foundations of international advertising.

从文化视角研究现代广告语言，有利于中国现代广告业的发展，尤其在世界广告国际化的今天，传统文化不但是中国广告走向世界的精神财富，而且是国际广告的文化基础之一。

International Federation of Advertising Managers Associations

国际广告经理协会联合会

It is firstly because the importance of international advertising and advertising translation is strengthened by globalization and economic integration.

一是因为，伴随着全球化及国际经济一体化，国际广告将提升到一个新台阶。随之，广告翻译也将得到前所未有的发展，其重要性不言而喻。

2003 Guangdong International Advertising Expo

2003广东国际广告展

On the basis of localization and internationalization of taking a combination of roads, to create a good international advertising, to build their own international brand.

并在此基础上走本土化和国际化相结合的道路，创作出优秀的国际广告、打造自己的国际大品牌。

Beijing Ringier International Advertising Company, a joint venture with Ringier AG, cooperates with the China Food Group to publish Bettys Kitchen.

作为瑞士荣格集团的分支机构之一，北京荣格广告公司与中国食品工业集团合作出版了《贝太厨房》。

Thus efficient international advertising communication is indispensable to the companies intending to expand their markets.

因此，对于那些迫切需求拓展市场的公司来说有效的国际广告沟通必不可少。

As more and more international advertising comes to China, the original advertising should be translated into Chinese versions with appropriate strategy to meet the needs and expectations of the local consumers.

由于越来越多的国际广告进入中国市场，原始广告应该以适当的策略被翻译成中文版本并满足顾客的需要和期望。

As the Chinese advertising market is opening wider, international advertising groups are pouring into Chinese advertising market. Chinese advertising industry is under heavy pressure and challenge.

随着中国广告市场的全面对外开放，国际广告集团大量涌入中国广告市场，中国广告业承受着巨大的压力与挑战，提高广告产业的国际竞争力是当前我国广告业发展的迫切需要。

Winthrop Publications in London has just launched the International Journal of Advertising and Marketing to Children.

伦敦温斯偌浦出版社刚刚发行了《国际儿童广告与销售学刊》.

And the Saatchi brothers, founders of the world-famous international advertising agency of Saatchi Saatchi.

举世闻名的萨奇&萨奇国际广告公司的创始人萨奇兄弟。